Saw this article a while back, apparently they made it to try and reduce the amount heat in buildings and reduce energy costs caused by blasting the A/C. Cool concept, but all I can think of is how quickly it'll get dirty and how often it'll have to be cleaned to keep that effect
@Anonymous Jack III, also, think about how every time it’s cleaned it just becomes less effective from general wear and tear.
@Anonymous Jack III, surely there are other applications for very white paint. In the lab if nowhere else
coca cola: *triggered*
@Deadkizz, I'm not a huge "refuse to buy from x industry because of y" but Coca-cola is my one exception
@BrenadryI, eh, there are a lot of alternatives for brands that do stupid stuff like saying be less white"
I decide to not buy from them for myself, but if you want to buy it, I wont stop you.