@Bird on a Rock, it wasn’t but I think it’s starting to tilt that way. The douchebags have realized the DB stigma with Axe and are starting to convert to Old Spice so they can pretend they’re not douchebags.
@synergy2, if I drive a truck or a car I'm a douchebag. If I smell good I'm a douchebag. Guys, did it ever occur to you that being a douchebag is kinda the way to go?
Old spice isn’t d-bag deodorant. Axe is.