Daily mail inspired me to make this because they are constantly reporting on the most irrelevant things....such as the Kardashians
I propose to you 'The Kardashian Paradox'- I theorize the spread and overall success of something that is deeply hated, such as the Kardashians, can only survive from other people talking about how much they hate it. By making themselves more hated by the general public they can not only survive but spread themselves further than they could if we completely ignored them. Also see 'Cash me outside' girl
@Good Guy Satan, yeah that's very much a thing, same reason celebrities drifting out of the public eye will do something controversial, gets people ranting about them again. Miles Cyrus, Bieber etc.